Friday, August 15, 2008

What's your USP?...What's a USP?

A USP is your “unique selling proposition.” It is what separates you from all the rest. Know yours - and be able to give yours in 8 seconds or less.

A “I do a really cool show about everything” is not a USP. Here are some USPs to model from:

I develop and disemminate strategies for managing global disease dilemmas.

I help people leverage New Media to get their message out to more people with less effort and for greater profits.

We enable Podcast personalization, secure delivery, tracking and the sales of RSS delivered media. Everyone doesn’t have to get the same Podcast.

ABC company is a free service that provides a single point for detecting and diagnosing pathogens, uploading that data to global databases, and powerful analytics on who, what, and how that information is being used.

ABC company is an accelerator for training and education, using Podcasting, and social networks to deliver the next generation large animal management experience to veterinarians.

Post your USP below!

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